New logo, new colors, the big “T”, new website content. What you see here is the result of a very intense rebranding process to make sure we're communicating our true value as a company.
Our customers were integral in shaping the SafeTec rebrand. True, we didn’t ask you what colors you prefer or whether putting a tree in the logo was a good idea. But over several months, we conducted a number of surveys and chatted with a cross-section of customers, SafeTec employees, and our business advisors. And you gave us the unvarnished truth: what’s working; what isn’t; what you think has changed; what shouldn’t change.
What we learned will now be reflected in our actions as well as our words and brand look. Throughout the website and in our communications, we hope you’ll find the information we provide more useful, relevant and maybe even inspiring (you’ll have to let us know how we’re doing.).
Here’s what we were thinking when we redesigned our look.
And why the capital “T” in the wordmark? When you look at the word, the big T helps offset and emphasize the word “Safe”—our main focus in everything we do for you.
Enough about our new look. As always, please feel free to let us know your thoughts about all things SafeTec.